Short and sweet: Are you going wide instead of deep? For example, if you’re in online marketing, are you trying to reach every new marketer out there? This is a huge mistake.
If your niche is gardening, are you trying to reach every vegetable gardener on the planet?
And if your niche is dating, are you targeting every single male – period?
Then you’re going too wide. By appealing to everyone, you appeal to no one.
I once coached a woman who wanted to start a newsletter for parents.
All parents.
Of every age of child, 0-18, who lived anywhere on the planet.
I spent half the coaching session trying to talk her out of this strategy, or rather, lack of strategy.
She could not be dissuaded.
And I never heard from her or her newsletter again. My guess is she’s still stuck working the 9-5 job she was trying so hard to leave.
What should she have done?
Targeted brand new first time parents, or parents of 0-2 year old children, or middle class working parents of annoying teenagers, or adoptive parents, or frustrated foster parents, or...
...you get the idea.
Broad niches will keep you broke and frustrated.
Narrow niches can make you rich.
It’s that simple.
About Hassan Ko
Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!
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