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33 Email Marketing Tips to Double and Even Triple Your Email Profits Overnight
Speaking to someone through their email is the next best thing to calling them. Used correctly, it’s a way into their heart and can bind them to you for multiple years and transactions to come. But sadly most marketers are truly terrible at email marketing. That’s why I’ve compiled this list of the 33 best email marketing tips to double and possibly even triple your profits – sometimes overnight.
One of the goals of the very first email is to set the tone of things to come. Let them know how often you will be emailing, what you’ll be sending and what’s in it for them. If you’re going to be selling, tell them up front by making it clear you will from time to time be recommending products you think will be tremendous assets to them. Basically, you want them to know:
A. You’ll be sending great info they can USE and will enjoy.
B. You’ll be sending recommendations, and if that is going to blow their minds, they should unsubscribe NOW. This will save you aggravation later and sets the stage to allow you to sell (in the right way) to your heart’s content.
From the very first email, try to get replies. Ask them what one thing would help them the very most right now to get what they want. You might phrase it something like, “What’s your biggest challenge right now in ___.” Then use their responses to drive your marketing.
Send testimonials. Often. Like once a week. A person’s guard is down when they’re reading their emails, which means it’s a perfect time to send a story about someone who used your product and had terrific results – the same results the person reading your email wants to get.
If your business requires more information from prospects than just a name and an email address, gather this info slowly. If you ask for name, email, address and phone up front, you’re likely to get nothing. But if you ask first for just an email address, and later ask their name, and then their address and phone number, you are much more likely to get all of this information. [ALTERNATIVE: Let them opt in to your list with just an email address. On the next page, ask for more info. Even if they don’t give it, at least you captured the email.]
Do tons of research. Know your prospects better than they know themselves.
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Write to them every day. Yes, every day. The key is to send something INTERESTING every day. Simply sending offer after offer is not interesting. Sending stories or tips or news or updates is interesting – and you can always close with an offer. Just don’t make the offer the only thing in your email.
No hard sales. Repeat: No hard sales. What’s hard selling? “Buy this right now because it’s fantastic, on sale and will never be offered again at any price and oh my god this is so wonderful I just wet my pants.” Yeah, you know what I mean. Instead, use the soft sell. Third party testimonials and stories are excellent for this.
Pretend you’re writing to a friend who has the same needs and desires as those on your list. Picture your friend in your mind as you write. This will help you to connect with your list.
If you have your own products, then promote them. After all, if your products or services are what will most help your lists, then why promote anything else? Be proud of your products. Only promote affiliate products when they fill a need your product does not, or when list members have already purchased your product.
Do promote affiliate products that are similar to yours to your buyers. For example, let’s say you have a product on how to drive traffic. The buyers of that product will be excellent prospects to purchase other traffic courses as well.
For your buyer lists: Follow up. Give them tips on how best to use the product they purchased, along with a recommendation for a related beneficial product.
Don’t do your real selling in emails. Email is for relationship building through valuable content. Do your real selling on the sales page.
Carry a device or a simple notepad with you to record ideas for emails. Ideas are everywhere; you just have to start looking.
Segment your lists to stay relevant. Sending emails on topic readers aren’t interested in is a no-no. Instead, offer a free report on the topic. Those who opt to get the free report have shown they are interested in the topic, and you can now tailor content to their interest.
Tell them why. If you want them to take some sort of action, tell them why they should take it.
Meet them where they are now, not where you want them to be. If your prospects are new to your niche, then you’re going to write to them differently than if they are seasoned veterans. Start with their mind set (Confused? Skeptical? Scared?) And walk with them to the solution you offer.
To become the authority in their eyes, you need to do two things: First, know more about the topic than they do. This means you read, study and so forth. Second, educate them. Share your knowledge and you are without question the expert.
Infuse your marketing message inside a compelling story to hook your readers.
Create open loops to get your emails opened. That is, finish one story and start another in one email. They open the email to get the end of the story they read yesterday, then have to open tomorrow’s email to get closure on today’s story.
If subscribers aren’t opening your emails, take them off your list. Too many people not opening emails can hurt your deliverability and your emails could fall into spam folders.
The purpose of social media? To get people on your email list. Remember that and market accordingly. In social media people may (or most likely won’t) see your message. But get into their inbox and your odds go up exponentially that your content will be read and acted upon.
With email, you OWN your audience. With social media, they can shut you down anytime they choose. Again – the purpose of social media is to get people on your list.
Create a set of emails based off of your niche’s frequently asked questions. The subject line is the question, the email body is the answer.
Trouble finding topics? Use movies, songs, TV shows, news, topical issues – anything you can relate back to your subject. What would you talk about with coworkers on break? Yeah – that’s the stuff to use.
Get creative with your lead magnets. A list of resources, a video tutorial, a webinar – you don’t have to just do a pdf anymore.
Buyers are best, but freebie seekers can be useful, too. Buyers tend to buy again. But some freebie seekers do eventually buy. And others might share your stuff on social media with new buyers. So yes, let the freebie seekers on your list.
Treat your buyers like royalty. Give them special perks and benefits for being your customer to keep them loyal and buying your stuff. Let your non-buyers know they are only getting the standard red-carpet treatment, while your buyers are getting the platinum star treatment. Encourage them to become buyers, too.
Create a 7-day email series for prospects who abandon the shopping cart. Acknowledge them in the first email, give them social proof in the next email, then combine social proof with the reasons they should buy from you in the next 5 emails.
Have a personality. Don’t write like a machine – write like yourself. You’ve got a personality and hopefully it’s a good one. Use it to connect and let readers see the real you.
Build a cult of ‘you.’ Unite your readers with a common goal. Give yourselves a name and create your own language, too.
Write F.A.Q. emails. These tend to get opened and read a LOT. If you have a big promotion going, send out an F.A.Q. 2 days into the promotion and 3 days before it ends. Also place the F.A.Q. at the bottom of your sales page, underneath the order button. It will increase conversions.
Use $1 trial offers to greatly increase sales. Let them know up front how much they will be charged and when, so they can cancel if they decide to. But if your product is good, most won’t cancel.
Need to raise some cash fast? Do a 72 hour sale with a great offer. After 36 hours, lower the price again and let them know that people who purchased in the first 36 hours are getting an incredible bonus for having paid a little bit more.
There you have it – 33 tips to make your email marketing more profitable today, tomorrow and next year.
Of course the unspoken king of email marketing tips would be this:
Always, always, ALWAYS be building your list.
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33 Things I Would Have Paid Money to Know Before I Started in Online Marketing
If you’re just starting out in Internet Marketing, beware: There are lessons you’ll need to learn one way or the other. The easier way is finding an old marketer like me and pick my brain. The hard way is the method I’ve used many times in my years as a marketer – making the mistake and THEN learning the lesson. But it’s been worth it. Here 33 things I wish I’d known when I started in online marketing.
If you’re just starting out in Internet Marketing, beware: There are lessons you’ll need to learn one way or the other. The easier way is finding an old marketer like me and pick my brain. The hard way is the method I’ve used many times in my years as a marketer – making the mistake and THEN learning the lesson. But it’s been worth it. Here 33 things I wish I’d known when I started in online marketing.
1. Your most valuable asset is your customer list. Not your prospect list, your customer list – people who have spent at least a dollar with you. Do everything you can to grow this list, because once someone trusts you enough to hand you a dollar, they’ll hand you $50. And once they hand you $50, they’ll hand you $500, but only if you treat them right.
2. Your second most valuable asset is your affiliates and JV partners. I’m talking about the affiliates who promote your products time and again, the ones that stick by you because A) They believe in you B) They believe in your products C) You treat them like the royalty they are. Your affiliates can make you more money in one day than most people earn in a year. Find them, nurture them, be amazing to them and take care of them.
3. Your third most valuable asset is really your most valuable, but until you’ve been in this business for a while I’m afraid you won’t believe it, so I placed it here at number 3. But think about this – if you don’t treat your customers right and your affiliates right, what happens? You get a bad reputation. And once you have that, you might has well hang it up and go get a job at Walmart. Your reputation is EVERYTHING online. Protect it the way you would protect your own child, because you only get one chance to do it right. This goes for your brand as well.
4. Other valuable assets in no particular order are: Your prospect list, your outsourcers and your products. Focus on moving people off of your prospect list and onto your buyers list, even if it’s only a $1 purchase. Treat your best outsourcers well – you don’t want to have to find and train new ones every 6 weeks. And products, well…
5. Your products speak for you. Make them awesome and be sure they deliver on every promise you make. And do create products – lots of them. The more the merrier, so long as each one is filling a real customer want. It’s much easier to break into the 6-figure realm when you’re creating your own products. My most prosperous years are the ones where I’m creating the most solutions and products.
6. Keep things simple. I see aspiring marketers trying to over-complicate things all the time. Find a want, create the product, sell it to those who want it. Simple. As Steve Jobs said, “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” When you reduce the clutter and noise, you can do less and get more from it.
7. Focus. Pick a niche and focus on that niche. Let nothing distract you, including all the other niches. Make a list of things to do. Do each one. This sounds so simple, yet people try to go in several different directions at once and of course wind up going absolutely nowhere. This is one I got right from the start – I chose the IM niche and never looked back, and I’ve never regretted it.
8. Use systems. With a finely tuned system you can do anything. When they build a car, do they reinvent the engine each time? No. When you start an IM business, you don’t have to reinvent the mechanics of how to run it, either. Get a system and you’ll be free to focus on making money while the system runs your business.
9. Do 15 minutes of concentrated, positive thinking every morning. Do affirmations in the mirror, read something inspiring, look over and read aloud your goals, etc. Whatever it is that lights your fire, do it first thing in the morning and it will fuel you for the rest of the day.
10. Send out ships. Thinking positive is the first step, but it’s not enough. You’ve got to climb those stairs, not just look up at them and hope you somehow get to the top. So, each day, send out ships. Make contact with someone in your niche. Build alliances. Email a dozen prospective affiliates. Skype with your best prospects. Whatever it is that brings in the business and makes you money, do it daily.
1. Use deadlines. Work inevitably expands to fill the time allowed, so only allow enough time to get it done. Then cut that time in half. You’ll be astonished at how fast you can work and what you can achieve.
12. Screw perfection. Really. You’ve got to take that attitude or you’ll be working six months on a product trying to get it perfect. When you finally do launch it, the window has passed, and the desires of the community have moved on.
13. Build a real business. A blog is not a business, nor is a list. Those are components of a business. Decide what business you’re in and then treat it as seriously as any brick-and-mortar business.
14. You are the CEO of your business. Act like it. Outsource as much as possible so you don’t get bogged down. You can’t captain a ship while you’re swabbing decks. Focus on the big picture and outsource the details.
15. When you receive payment for a product, that’s when your work begins. Remember, it’s easier to keep a customer than to get one, but if you don’t continually take care of your customers, you’ll lose them.
16. Stand for something. No successful business has ever been all things to all people.
17. Pre-sell your products. This way you know for a fact if there’s a market for it, PLUS you have a huge incentive to get that product out the door FAST. And if there’s no interest in the product, you’ve just saved yourself the work of creating what would have been a loser anyway.
18. Make connections. Every day make one new connection and then maintain that connection forever. Yes, forever. Or until you retire. You can never have too many connections, too many friends in the business, too many customers, too many affiliates and JV partners, etc.
19. Be an idea magnet. What’s an idea? Often, it’s a combination of two old things into something new. Look for ideas everywhere and write them down. WRITE THEM DOWN. Writing them ensures you don’t forget them, it frees your mind to think of more ideas, and it trains your mind to be ever watchful for the next big idea.
20. You can’t email your list too often. There’s a belief that if you send out an email every day to your list, you’ll burn the list. And this is true if all you’re sending is ads. But if you’re also sending tidbits of good information or even just something to brighten their day, they will welcome your messages. In fact, emailing every day ensures you stay in their memory. Email once a week and they’ll forget who you are.
21. Grow your confidence. This will happen naturally as you experience success in your business, but you need to be confident from Day 1 that you can do the business in the first place.
22. Use to-do lists. Write down goals big and small. Write down what needs to be done this month, this week and today. Prioritize your list. Then do it.
23. Get an accountability partner. Tell each other or email each other each morning with your to-do list. Then tell each other in the evening what you accomplished.
24. Join a mastermind group. If you can’t find one, start one.
25. Outsource the bulk of your content and product creation. Then focus 80% or more of your time on marketing and building your business. This boils down to ‘Working ON your business rather than IN your business.’
26. Ask for the sale. That’s right, ASK for the sale. I once went to a car dealer and the guy helping me was brand new. I found the car I wanted, but he couldn’t gather up the courage to ask for the sale. Finally, another salesperson came over and asked if I was ready to buy. “Yes!” I said. The young salesperson looked astonished, but when he had to split his commission with the salesperson who asked for the sale, I could see the new guy had learned his lesson.
27. Always have an upsell. If you’re selling a $7 product, offer a $27 on the backend. If your product is $97, offer a $997 on the backend. If you don’t, you’re robbing your customers who want more and you’re robbing yourself.
28. Continuity rules. Always look for ways to introduce continuity into your business, from the $7 a month membership to the $5,000 a month coaching program.
29. Passive income is the result of hard work, not passively sitting on your butt. How many rich couch potatoes do you know?
30. Hire a business coach. You’ll get a fresh perspective you sorely need, as well as good advice and someone to push you to new levels. For every dollar you spend on quality business coaching, you can expect to make $10 or more in just the first year, as long as you ACT on the good advice.
31. Invest your profits, don’t spend them. Buy real estate, good stocks or anything of lasting value. Don’t squander your money on ridiculous cars and nights out – there could come a day when you’ll deeply regret it.
32. Think of your mother. Would you be embarrassed to show her your marketing methods? If not, you might want to rethink your strategy. Another thing: Would she tell you that despite how busy you are, you should still eat right, exercise and take a little time off each day? Then be smart and do it. Mom does know best.
33. Have fun. If you’re miserable, you’re not doing it right. Yes, there are going to be challenges, but half the fun is overcoming those challenges and persevering. If you hate what you’re doing, you’ve already failed. Do something else. I learned this in my previous profession prior to the Internet, but it holds true no matter what your business.
There you have it – 33 things I wish I’d known when I started. Some of these would have been handy five years into my IM career as well. I hope it helps.
One word of advice – when you do learn a lesson, either the hard way or the easy way – make a note of it. It’s best not to repeat the same mistakes any more than you have
Please Contact Us If You Have Questions, Concerns, Feedback, Partnership Ideas. Thank You For Your Time & Have A Wonderful Day.
About Hassan Ko
Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today! If you found this blog helpful, Please share. View all posts by Hassan Ko →
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