You have to admit – the online world is CROWDED with
marketing messages.

It’s hard to start out and get noticed, and it’s become more
difficult every day.

Ironically, some of the older methods have once again become
more effective. As everyone else vies for attention online,
consider doing something old school, such as…

1: Sending Postcards

When you send an email, it’s easily ignored or deleted. A
message on social media carries even less weight.

But a real life, physical piece of mail that lands in their
mailbox is something they will take notice of. And postcards
are cheaper to mail than letters.

Here’s what to do: Decide on the goal of your postcard – do
you want them to join your list? Attend your webinar event?
Go to a sales page?

Once you have your goal, use testing to find just the right
slant for your offer. A postcard is a relatively small
space, so every word and every image has got to pull its own
weight. But once you find the magic mailing piece, you can
continue to mail it out for months and even years, as long
as it remains effective.

Know the lifetime value of your customer. This will help you
determine what kind of conversion rate you need with your
postcard mailers to be in profit.

Send the postcards yourself, or use a postcard mailing
service. Simply Google “postcard mailing service” and you’ll
find a company to match your needs.

2: Sending Lumpy Mail

What’s the best way to get your mailing piece to stand out?
Make it lumpy.

If you’ve ever received a non-profit solicitation for a
donation, you probably know what we’re talking about. They
send pennies, pens, calendars, packs of greeting cards and
all sorts of things to get you to open their envelope. And
of course, once you have their free gift, the law of
reciprocity kicks in and you want to send them something back.

For our purposes, think of something unusual and cost
effective, such as…

A pebble (because of the rocky time they’ve had, or the
rocky time ahead if they don’t get your product)

Seed packets (to ‘grow’ their business, grow their profits, etc.)

A compass (so they can find their way) 

A thumb drive loaded with your promotional materials

Worry stones (because they’re up at night, worrying about
their business or how to pay the bills) 

Poker chips (because they shouldn’t gamble on other products
or providers) 

Aspirin in a packet to ease their pain

A paper wallet because you’ll show them how to fill it with money

A sand timer for when they’re running out of time

And so forth.

Again, there are services to help you accomplish this.

3: Print Ads

The trick here is to make your ad look like an article in
the magazine or newspaper you’re advertising in. Let’s say
you’re advertising in a magazine – get an issue and see how
their articles are formatted. Two columns? Three? What font
do they use? What about picture placement?

Write your ad as more of an advertorial than a regular ad.
You might have to put the words, “Paid advertisement” at the
top of your ad, but it will still convert better than if
your ad looks like an ad.

Have a great headline and use lots of sub-headlines to keep
the reader on the page.

Have a strong call to action for an irresistible offer. The
offer should be so good people simply cannot resist it,
whatever it is.

4: Get a local column

This is an excellent technique for local business
consultants. If you live in a small to medium sized city,
your local newspaper might be thrilled if you would
volunteer your services to write them a column each week on
a topic that interests their readers.

If not, you might consider taking out a weekly ad and making
it look like a column. In some respects, this is actually
preferable to writing the column for free, since you’ll have
more control over your topics.

Be very helpful in what you write. Only the last line or two
should promote your business. The bulk of your column should
be helpful information that people can use.

This will set you up as the authority and the person people
turn to when they need your services.

5: Birthday cards

Here’s something that used to be common and no longer is,
which is why it will make you stand out from the crowd of
marketers like a beacon on a hill. Send REAL birthday cards
through the mail to your best customers.

You might collect their birthday (Month and day, not year)
when they check out. You might even tell them WHY you’re
collecting it. Let them know it’s optional, but you’d really
like to remember them on their birthday.

Most people will be eager to share their birthdate with you. Or
you can hop on Facebook and discover their birthday there if
they have it listed.

If you don’t want to send the cards yourself, use a service.

Now then – a person might interact with a few hundred people
and companies online over the course of a year. But odds are
you will be the only one who remembers their birthday. That
makes you pretty special.

You might include an offer of a free birthday gift in your
card, too. Perhaps a video you recorded for their birthday
(you can use the same one for everyone) and a download link
for a free product.

Guaranteed they will be opening your emails and following
you closely on social media after that.

How to send a birthday card on Facebook – okay, this is
obviously online, but I wanted to include it because many of
our readers won’t want to send actual cards (although we
HIGHLY recommend it!)

Here’s how to send an electronic card through Facebook:

Go to the Birthday Card Maker app on Facebook by typing in
“Birthday card app” on the search bar.

Click “Okay” for the app to access your basic profile information.

You’ll see a calendar with pictures of your friends and
dates of their birthdays. Choose which friend to send a card to.

Click “send a birthday card.”

Pick out the theme of your card.

Post the card to your friend’s wall by clicking the “Send
this Card” link on the card itself.

Note: If you have a lot of Facebook fans, you might want to
outsource this task.

When it comes to things like investing and marketing, doing
the opposite of what most people are doing is often the
winning course. Now that everyone else is online, be sure to
look for offline opportunities to win the hearts, minds and
wallets of your customers.

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

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Short and sweet: Are you going wide instead of deep?

For example, if you’re in online marketing, are you trying
to reach every new marketer out there?

If your niche is gardening, are you trying to reach every
vegetable gardener on the planet?

And if your niche is dating, are you targeting every single
male – period?

Then you’re going too wide.

By appealing to everyone, you appeal to no one.

I once coached a woman who wanted to start a newsletter for
parents.

All parents.

Of every age of child, 0-18.

Who lived anywhere on the planet.

I spent half the coaching session trying to talk her out of
this strategy, or rather, lack of strategy.

She could not be dissuaded.

And I never heard from her or her newsletter again. My guess
is she’s still stuck working the 9-5 job she was trying so
hard to leave.

What should she have done?

Targeted brand-new first-time parents, or parents of 0-2
year old children, or middle-class working parents of
annoying teenagers, or adoptive parents, or frustrated
foster parents, or…

…you get the idea.

Broad niches will keep you broke and frustrated.

Narrow niches will make you rich.

It’s that simple.

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

If you found this blog helpful, Please share.

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You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two.

They like what they read in the email.

They click over to the page with the replay.

They like the copy on that page… “This is interesting! Maybe I want to buy this… hmmm… let me click on this video…”

“ARGHHH!”

“Two hours long??”

“No way.”

They close the page.

And you just lost them.

Whoops.

What happened?

They liked what you said in the email. They really liked what you said on the page. But when they clicked the video and saw how long it was going to be, they abandoned ship.

How can you fix this?

A couple of thoughts…

First, tell them what they’re going DISCOVER in the video. Sell the video, not the product. Let them know the video is chock full of awesome, usable information. Invoke a strong sense of curiosity as well as the feeling they will miss out if they don’t watch it.

You might think of this step like a movie trailer… showing just enough of all the best bits to pull them to the screen and make them drool for more.

Second, don’t make the video two hours long.

Or even one hour long.

Make it about 10 minutes in length.

“Wait! I can’t sell my program in 10 minutes!”

You don’t have to because you’re going to use more than one video.

Here’s the key…

In the first video, hit the ground running and immediately give them something great such as a huge benefit and what they need to do to achieve it. Leave out the step-by-step instructions of how to do it because you’ll teach that in the paid course.

Then tell them what you’re going to reveal next…

And here you can either use a script that automatically brings up the second video, or if you’re not that fancy, give them the link.

The end of the first video sells them on watching the second video. The end of the second video sells them on watching the third video. They are binge watching your videos, something they are accustomed to thanks to streaming services like Netflix.

In each video, gently let them know that as great as this information is, paid members get the mother lode of life-changing or business-changing info. Using this method has a couple of advantages…

You are hyper aware that every second of video needs to either convey great info or sell them on watching the next video. You don’t allow yourself the business-killing luxury of being boring.

And the viewer gets pulled in bit by bit, much like a seduction. Done right, there’s no way they want to miss what’s in the next video. Throughout the process, viewers are being courted into purchasing your product.

Give it a try… I bet your conversions will increase dramatically.

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

If you found this blog helpful, Please share.

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The business funding industry was broken—then along came David Allen Capital’s Bank Breezy.

Here’s why:

1. Traditional Banks Are Great, But Can Only Approve 20% of Businesses (PROBLEM)

Strict criteria:  Collateral required, high credit scores, at least 2 years of high profit, a business plan, and long approval times (1-3 months).

These requirements exclude most small businesses that need funding to grow.

2. Solution: Alternative Funding Emerged to Fill the Gap

 No collateral required
 Lower credit scores approved
 Approval in as little as 6 months in business
 Funds in 2 days
 Flexible use of funds

3. But There Is No Single Alternative Funder That Works for Every Business

Some funders prefer certain industries and avoid others.
Some fund lower revenues, while others require higher.
Some cater to high FICO scores, while others accept lower FICOs but charge more.

• Business owners don’t have time to apply at 20 different places just to find their best offer.
• They don’t know which providers match their industry, time in business, and credit score.
• Many brokers and salespeople mislead business owners, inflating funding costs to pad their own commissions.

The result?

Business owners get declined from one and assume they cannot get approved at others.  Or they get a very expensive offer from a predatorial salesperson and end up in bad deals.

4. Solution: Bank Breezy, Created by David Allen Capital, Inc.

Bank Breezy is the Ultimate Funding Solution.

 One application connects businesses to the best offers from 20+ funding providers → MORE APPROVALS, HIGHER APPROVAL AMOUNTS, and the BEST repayment terms available.

 The Bank Breezy Team is NOT paid on commission → No pressure, just honest guidance to ensure business owners understand their terms, feel comfortable, and get the best deal in the industry.

 No unnecessary markups or hidden fees → Our model eliminates salespeople padding commissions—yet DAC agents still earn fair commissions and overrides that stack up.

 $500 Best Offer Guarantee → If we can’t beat a legitimate offer, the client gets a $500 Visa Gift Card.

Better Model = Monopolize the Marketplace

If we spread the word fast enough, telemarketers and aggressive lenders won’t be able to compete—they’ll have to represent DAC instead.

David Allen Capital Agents:

 Tells 5 new business owners per day about our funding platform

 Recruits 2-3 new agents per month who do the same

 Ensures every local business owner knows about them and our platform

Be Unmissable in Your Community

To truly monopolize the marketplace, you need to be the go-to person in your area for business funding. Here’s how:

 Chamber of Commerce Meetings – Get involved in local business networks. Be present, introduce yourself, and let business owners know you exist.
 “Care-Canvassing” – Strategically visit businesses block by block, introducing yourself and informing owners of our platform in a friendly, helpful way.
 Be Actively Engaged – Keep Bank Breezy at the forefront by sharing funding success stories, sending follow-up emails, dropping by businesses to check in, and staying top of mind.

Aim Small, Win Big

 Own your local area. Build relationships and keep a small area well-supported.
 Then scale strategically. Once your market is strong, expand to other areas by recruiting and training new agents.
 Be a “Fisher of Men.” This isn’t just about signing up agents—it’s about recruiting, training, educating, and fortifying them with knowledge and support so they succeed.

By working strategically and intentionally, we will make DAC’s Bank Breezy the most recognized business funding platform in the country.

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

If you found this blog helpful, Please share.

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There are times in our lives where we are compelled to stop and take a look at ourselves and ask the question: Who am I?

Obviously there are several follow up questions to that one, most often: Am I happy? Or What do I want now? But really all the follow-up questions we might ask are simply extensions of the first: Who am I?

We might ask that question on the eve of graduation from high school, or university, just before we start that first job, as we enter that first or last relationship, begin a family, buy a house, or start a business.

How do you answer that question? What would you identify yourself as?

Each of us is unique in the world, but we also each try to conform to a type. A mother, a father, a husband, a wife, a professional, an employee, an employer, an entrepreneur. You tell yourself that you are the role you are in.

Whatever you think fits you most comfortably is what you conform to. That is what you think you owe to yourself and others to be. And of course, you want to be that to the best of your ability.

In the case of building an online business, we are entrepreneurs.

So let us look at that word and honor what it really means to fit into that role. Our goal isn’t the financial gains, since for the entrepreneur that is simply a scorecard. Our role is to gain independence and freedom, to follow our passions and to dream bigger than a normal 9-5 job would allow you to.

It is to see gaps in the market that others don’t and to not be afraid to take risks and leaps in investment. Being an entrepreneur is often to follow your gut feelings and to want more: to see the bigger picture.

You have to be who you are in this world, in accordance with how you define yourself no matter what, and as always – remember that money is not the only goal – the journey is!

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

If you found this blog helpful, Please share.

View all posts by Hassan Ko →

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No matter how much it makes you cringe, here’s something you must do on a regular basis. It’s vital that you know exactly what you are putting your customers through. What looks like a perfect sales funnel on your end could indeed be a house of horrors from the customers’ point of view.

That’s why you want to pretend to be your own customer. Go to your sales page, click the buy link and proceed all the way through.

Sure, you were quick to add lots of upsells, down-sells, cross-sells, recommended products and so forth. But what is it like from the customer’s point of view?

Does it take an eternity to get through to the download link?

Does every link go where it should?

Do your customers arrive at your download page only to find the recommended product is totally unrelated, no longer available or even the product they just bought?

Does the opt-in form obliterate the download links?

Do links to other marketer’s products on the recommended section lead where they should go? Or are they going to dead pages? Or worse yet, has that marketer changed the page to a squeeze page so he can steal your buyers?

Do the download links work properly?

And what about the wording on each page – are you noticing mistakes that are costing you money?

Going through this process can be painful but also highly profitable. You’ll find your mistakes and be able to correct them before another customer has to go through this maze.

This process is worth your time because your customers deserve the very best experience possible.

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

If you found this blog helpful, Please share.

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What happens when you combine the latest scientific evidence with everyday simple habits? You start to feel like you can do, be and accomplish anything.

First, a little background to set the stage…

According to Dr. Andrew Huberman, neuromodulators such as dopamine, serotonin, acetylcholine and others modulate and enhance the activity of particular brain circuits and suppress the activity of others. For example, when dopamine is released, it makes certain brain areas work better and others work less. Dopamine improves energy and motivation and causes us to focus on things outside ourselves. It enhances our well-being inside while putting us in an outward, goal-orientated mode.

Dopamine works with epinephrine in the brain and adrenaline in the body. When dopamine is released, epinephrine tends to be released, too. And when epinephrine is released, dopamine may or may not be released. This is important because epinephrine is involved in generating a sense of agitation, urgency, desire and willingness to move. You’re feeling like, “Let’s get up and do this!”

You’ve got energy but you’ve also got agitation. If dopamine is present with epinephrine, you’ve got the perfect combination for getting things done. But if you’ve got epinephrine without dopamine, now you feel agitation and stress without motivation. Dopamine is released when something good happens and it’s also released in anticipation of things that make us excited such as reaching a milestone in our goal.

Then there are the serotonin and oxytocin systems that work together not for goal achievement, but to make you feel good for where you are and what you have in the moment. When the serotonin system is engaged, we feel rewards for what we have in our immediate environment or for what we already possess.

Think about when you hug your family members or your pet at the end of the day. You think about how much you love them and that hug and those thoughts release serotonin. Serotonin gives you ‘here and now’ rewards for what is good in your life right now, whereas dopamine makes you feel good about the rewards that are out there in the world waiting for you.

The serotonin system can be accessed anytime by feeling love and gratitude. It promotes quiescence and calm and gives the warm soothing feeling that you’re good with everything that you have. If you think in terms of primitive man, then dopamine sends people out to hunt, forage and take risks; while serotonin brings them back home again where they feel warm and safe with their family.

Serotonin and oxytocin, along with dopamine and epinephrine, have to be balanced. Certain “A” type personalities who run 24/7 on dopamine and epinephrine burn out. They become not just unhappy but miserable because they can no longer access serotonin and oxytocin. That’s why there has to be a balance.

The question is, how do you align your serotonin, dopamine and epinephrine reward mechanisms in a way that allows you to get as much work done as quickly as possible and with as little stress as possible? That’s where it gets tricky if you don’t know what I’m about to reveal.

These 17.5 simple habits you can perform every day will enable you to enhance the effect of these neuromodulators and become almost super-human in your ability to get things done. I know that 17.5 seems like a big number, but you’ll see that most of these things are simply little tweaks to your day that can make a big difference in how you feel and perform.

These are habits to incorporate into your everyday living that will make you not just more productive, but also happier, have less stress with more energy and generally feel better about yourself and life. Tall order for a few new habits, right? But this is scientifically proven, so let’s dive in:

1: Get enough sleep. If possible, be in bed no later than midnight. Get up at the same time every morning. Reduce or eliminate overhead lights in the evening before going to bed. Make your bedroom as dark as possible.

2: When you get up, move your body and get some sun in your eyes. You don’t have to do your full-blown exercise regimen, but at least do something like yoga, jumping rope or walking for 15 minutes right after getting out of bed.

If possible, get this movement outdoors where you can get some sunshine into your eyes, telling your body it’s a new day and time to release dopamine. Moving for fifteen minutes is going to get the norepinephrine system primed because you have the adrenal glands which sit above your kidneys and they kick out norepinephrine and cortisol and get your system awake.

3: Have real, tangible, written goals. Not, “I’m going to make more money.” That’s too vague. “I’m going to increase my income by $2,000 a month by June 12th” is a better goal.

4: Have a goal for what you will accomplish before noon. The dopamine system works best when you pick a goal and have a target you want to hit. This is why it’s so crucial to identify what you’re going to accomplish before noon or even in the first hour or two of your day.

5: When anything other than your goal leaps to mind in those first hours of the day, push it aside and stay focused on your goal. Why is it crucial that you not get distracted? Because if you stay focused, you’re going to get the dopamine reward.

Moving forward might feel a little tough if you didn’t get enough sleep but if you can reach that goal then you’re going to feel a dopamine release. This in turn will make it easier to accomplish your next goal of the day, as well as improving your ability to focus on singular goals.

6: Stay off of social media in the morning. You can also get your dopamine by flipping through Facebook or Instagram but this won’t help you to achieve your goals.

You want dopamine. You’re going to get dopamine. But the method you choose will determine if you get stuff done or if you waste your time. Identify what you want to accomplish in those first hours and then laser focus on that.

7: Make accomplishing an early morning goal a daily habit. By getting something done right after you wake up that NEEDS to be done, and by doing this nearly every single day, you are priming your dopamine system to work with you in goal achievement.

8: Exercise daily. Physical movement is a key component of achieving any large goal. Stress will stop you from moving forward on your goals, and the best way to combat stress is to exercise.

When there’s even a low level of stress in the system, exercise will quiet the activity of the threat detection center (amygdala) in the brain and allow you to be more creative and get more done.

9: Write out your daily goals the night before. When some people wake up, they are raring to go. But for others, they feel groggy and it takes them time to transition out of sleep and clear their head. That’s another reason why the fifteen minutes of movement is helpful when you first get out of bed. This amplifies the epinephrine and dopamine system.

And having your goals already written means you don’t waste time trying to figure out what to do that day; you simply get busy and do it.

10: Try morning fasting. Not eating when you first get up will stimulate the release of norepinephrine. It also slightly increases the amount of dopamine because it puts you in a kind of anticipation of a goal, which in this case is food.

There’s this ancient mechanism whereby when our blood glucose is low even though we might be a little hungry and a little bit agitated, it tends to focus us on things outside ourselves. And because we need something outside of ourselves, we’re less content to just sit on the couch.

Contrast this with how you feel after eating a big meal. All you want to do then is sit down and relax. This is why by not eating in the first hours you’re awake, you’ll likely get more done.

11: Overcome stress by focusing on an immediate goal. If stress is stopping you from acting, you can get focused by setting your sights on an immediate goal and a horizon that you know you can accomplish.

It can even be a trivial goal, like you’re going to make coffee, sit at the computer, open a file and read 3 pages. Fixating on the large goal can be paralyzing but focusing on what you can accomplish right now is incredibly freeing and helpful in releasing dopamine.

Even accomplishing a tiny goal couples the neural circuits for focus with the neural circuits for goal directed behavior with the neural circuits for energy and agitation. You’re getting those aligned and they’re coherent.

Conversely, when you look at the news and Instagram and your email and Reddit, your neurochemical systems are split. They’re incoherent. And it’s no wonder that by noon you haven’t accomplished much.

12: Chunk your efforts. You have something called ultradian cycles, not to be confused with circadian cycles, where the brain works well for a time and then needs a break. For many people this is 90 minutes.

You might set a timer for 90 minutes and then take a break to do something entirely different such as a bit of exercise, reading something unrelated or whatever you choose to rest your brain. Some people prefer the pomodoro technique which is bouts of just 20 minutes, but if you’re like most people you can effectively work longer than that.

13: Write down your pop-ups. When distractions pop into your mind “I should check email” or “I need to put soap on the shopping list” just write it down on a pad you keep next to your work. This frees your mind to continue focusing on the project at hand while training it that mind chatter can be dismissed rather than acted upon.

14: Get a second dose of sunlight. Cortisol and norepinephrine naturally start dropping through the afternoon, which is why it’s a good idea to get a little bit of sunlight towards the afternoon hours. This might also be a good time to get your exercise, too.

15: Abstain from caffeine later in the day. Unless you need to pull an all-nighter, it’s best to stay away from caffeine starting mid-afternoon. Caffeine later in the day will negatively impact your dopamine and norepinephrine system.

16: Eat complex carbs later in the day. There’s a naturally occurring amino acid called l-tryptophan that’s present in turkey and in complex carbohydrates like pasta, rice and things like that. L-tryptophan is a precursor to serotonin, which is why many people find it useful to eat the majority of their complex carbohydrates late in the day to promote the secretion of L-tryptophan and help them transition to more relaxation and sleep.

17: Eat low carb during the day. Since you can have complex carbs for your last meal, it’s a good idea skip them during the day to keep your energy levels and focus levels high.

17.5: If you want to, take a short afternoon nap. Many people (but not all) benefit from a short nap in the afternoon to recharge their batteries. If you find that a short nap is better for you than a long one, you might set an alarm or sleep in a semi-reclined position to prevent over-sleeping. This can also be a great time to do a little meditation, listening to something that puts you in a trance or even lulls you to sleep for a few minutes.

People who are truly effective in both their work and their home lives have found a way to toggle back and forth between these two systems and control their dopamine system rather than having it control them. If you can learn to go from full performance to full relaxation, you’ll get so much done it may shock you. Mastering the transitions between these systems gives you an outsized effect on performance and relationships in your life.

Try adding as many of these habits as you can and pretty soon when you get up in the morning, you’ll find yourself automatically in forward motion and naturally and joyfully achieving more of your goals in life.

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

If you found this blog helpful, Please share.

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While this isn’t something I’ve tried, I’ve seen others doing it for years so it must be working like gangbusters. You’re likely already aware of the concept of building a full website with sales funnel, sending traffic to it, making sales to show it works and then selling the website as a proven money maker, right? This is something simpler than that.

Frankly, I’m a little surprised this works so well. But I’ve been watching people do this over and over again, so I know it’s working.

They’re building one-page websites (one page!!) and selling them at auction for $100 to $300 or more. Sometimes they’re building several of these in a week or even in a day.

Here’s how it works, or at least how I think it works. Mind you, I’ve never done this myself, but you don’t have to be a detective to figure this one out:

First you find a paid service geared towards online marketers. It could be a website offering to write packages of articles, do SEO, build websites or whatever. Ideally you want a service that is extremely reasonable in price, and frankly these aren’t hard to find.

It can be any service that is bought and paid for online, using basic info and contact details. For example, if the service writes packages of 50 articles, the details collected would be the niche for the articles and where to send them when they’re finished.

Let’s say the article writing service offers 3 packages: $35 for 10 articles, $70 for 25 articles and $120 for 50 articles. You would then create your own one-page website which might even look quite similar to the original page. Insert three buttons for the three options, but increase the prices to perhaps $55, $100 and $175. The buttons don’t actually link to anything at this point.

Buy a domain name, make the site look professional with a nice layout and good headline and bullet points, and then put it up for sale on Flippa or someplace similar. Remember there is no need to show stats, sales, traffic hits, SEO and so forth with these because none of that applies.

Instead, you talk about – and this is the important bit – the potential of the website to make sales. Explain that all the buyer needs to do is make the buttons active to pay into their account, take the payments and customer details, and pass the information on to the real service for fulfillment. They get to keep the difference in price.

The buyers are likely newbies looking for a way to get started online. And the sites most definitely do have the potential to make money if the buyers send the right traffic to them. You don’t reveal the real service until they’ve purchased the site. The site buyer then acts like a middleman, much like Amazon or Walmart on a much smaller scale and earns money from every sale.

You can make multiples of these sites, using basically the same website template and the same copy to sell the site. Choose a different URL each time and sell the sites one at a time on each of the website flipping sites. Do this with one vendor or several, build one website a day or 5 a day or whatever.

This can be a great part time income for not much work, and it can act as a stepping-stone to building complete, proven sales sites that fetch four and five figures, too. Or just stick with these small sites if you’re more comfortable – either way, it’s a nifty idea that can bring in reliable income when you apply it.

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

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A chicken egg is a chicken egg, and all chicken eggs of the world are the same, right? If that’s true, then how do you go about marketing YOUR eggs as being better or different than those other guys’ eggs?

For one thing, there is some differentiation between factory eggs, organic eggs, free range eggs, pasture-raised eggs and more. Personally, I like the pasture-raised eggs. It means the chickens get to roam outside like they’re supposed to, unlike “free range” which just means they’re free to walk around inside an overcrowded building full of chickens.

In my grocery store I have several options for pasture-raised eggs, and yet I always choose the same brand without even considering the rest. Is it because these eggs are cheaper? Nope. Is the egg carton better looking? Maybe, but that’s not why…

Marketers, this is where you might want to pay close attention…

The one and only reason I choose this particular brand of pasture-raised eggs over all the others is because in each carton they enclose a tiny 2-page newsletter. This is a single piece of paper approximately 4.25” x 3” or 10.5cm x 8cm. This miniature newsletter is called the “Vital Times” complete with Volume # and Issue #.

The headline on the issue I’m looking at right now reads, “Girls on Grass – and Gratitude.” The article is about ‘the girls’, with girls being chickens, and how they get to spend their day. Here are excerpts…

For Vital Farms hens, this year has been awesome. Sunshine? Check. Pastures? Check. Dust bathing with friends. Check, check, check. Our girls wake up ready to explore… What are we thankful for in this crazy, crazy year? It’s pretty simple. You.

You wrote thank you – more than 5,000! – to celebrate the work of farmers and crew. You invested in our company and our vision. You inspired our front line to keep working through the long days and nights…

The newsletter goes on to praise their customers for the many things they are doing during the pandemic and then brings it back to how the customers make it possible for the ‘girls’ (chickens) to enjoy the simple pleasures.

Finally, it closes with a brief message of home and gratitude along with a photo of several chickens against a blue sky with green grass and the words “thank you”.

On the opposite side of the newsletter are…

•     A chicken cartoon in which one chicken is painting the barn wall, and a second chicken asks, “Is that beige?” To which the first chicken replies, “Don’t be silly, it’s eggshell.”

The lesson here is humor doesn’t have to be stellar to still be appreciated, since finding almost any chicken cartoon in your carton of eggs is better than finding none.

•     A bird of the month completes with photo and caption. This month showcases “Tiffany,” a beautiful red chicken with the caption, “Talented Tiffany dances in the shade, making the most of a beautiful day.”

Corny? Maybe.

Cute? Yes.

Fun? Absolutely.

•     100 words on why gratitude is healthy and how to start a gratitude practice. This is bringing honest to goodness real value to the customer.

•     The company’s mission statement is in a box with the first words in red all caps, “OUR MISSION is to bring ethically produced food to the table by coordinating a collection of family farms to operate with a well-defined set of agricultural practices that accentuates the humane treatment of farm animals as the central tenet.”

Too long perhaps, but it does give the customer a real sense of what this company stands for. Customers believing you share the same values they share can earn you a customer for life.

Just be sure to never do anything to go against these values, because these are also the customers who will tear your limb from limb on social media if you let them down.

Think of someone who just learned their mate is cheating on them – customers who love your brand will want a swift divorce if you’re ‘cheating’ on them by going against what you stand for.

•     And finally, there is an invitation to show off your egg cooking skills while tagging the company on social media. This is an extremely ‘non-pushy’ way to bring people to social media and get some good mentions.

Now in case you’ve forgotten why I brought up this tiny little egg newsletter in the first place, it’s for these 3 marketing lessons:

1. People love marketing they can touch. When you see something online, it’s there and then it’s gone and usually forgotten in less than a minute.

But something they can hold in their hand? It’s right there in their home or office. It’s real. In this case it’s sitting on their kitchen counter while they make breakfast, carried to the table with the coffee and read while eating. Or at least that’s how it works for me.

2. People love things that are out of the ordinary. Is any other egg producer putting newsletters in their egg cartons? I don’t think so.

3. People love companies that align with their values. When you read the mission statement above, you either agreed with it or you didn’t. If you didn’t agree, then it might not matter to you how your eggs are produced, in which case you’re likely not the right fit for a company that goes out of their way to be humane to their animals.

And if you did agree with the mission statement, you’re much more likely to reach for that same egg brand when you go back to the store because it aligns with your beliefs and values. It says something about who you are, who you want to be and the legacy you want to leave behind for this planet.

Not bad for a tiny little newsletter. Does this inspire any ideas for your own business?

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

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You already know that the better your funnel converts, the more money you can make. You can spend more on advertising or pay more in affiliate commissions and still make tons of money. The trick, of course, is getting your sales funnel to convert well. And to do that, you need to test… well… everything.

You need to test the sales copy that brings someone to your squeeze page, the copy on the page, the look of the page, the title of the freebie you’re giving away, the cover of that freebie, the offer they see when they subscribe, the upsell offer after that (if there is one) and so forth.

You. Must. Test. Everything.

Which is time consuming and costly. Because it could be days or weeks before you even manage to break even, much less start earning a profit – if you ever do at all.

But there is a massive shortcut that some people are taking, and I would be remiss if I didn’t at least tell you about it.

We could debate the ethics on this but we won’t. I leave that up to you. The fact is, people do this sort of thing in every single industry all the time, so it is nothing new. What is new is that the average Joe or Jane marketer doesn’t think to do this.

And if you haven’t guessed yet, I’m talking about modeling another marketer’s business. That is, replicating someone else’s sales techniques and processes. You’d be surprised how many people already do this in one form or another.

I’ve even seen marketers take pride when their own funnels have been modeled. And no, it’s not copying. At least, not if it’s done correctly.

The idea isn’t to copy the text or even use the same products. Rather, it’s to model in terms of design, options presented, layout, pricing, number of upsells and down sells and so forth.

Your headlines might be the same color, size and font. But it’s YOUR headline. Your video might be in the same location on the page, but it’s YOUR video. You’re selling your own products, not theirs.

Your sales copy will be different. Your bullet points will be different. Your key benefits and so forth will be different. But things like the layout of sales pages, colors, fonts, and so forth aren’t copyrighted.

Does a green ‘buy now’ button work better than a red one?

Does a centered black headline in Verdana that asks a provocative question do better than a red headline on the right in Tacoma that makes a bold statement?

Does having the opt in box above the fold convert better than having a long list of bullets and the opt in box beneath the fold?

There are 1,001 decisions to be made when creating a new sales funnel. But emulating a funnel that is already proven to work can make the process a whole lot easier. And faster, too.

Big time marketers can literally spend tens of thousands of dollars on traffic to test what converts best. But by emulating their funnels (not copying) you can get a leg up on what’s working.

How do you know which funnels are working the best in your niche? If you’re in the IM field, you can check their stats in JVZoo, Warrior Plus and ClickBank. In other niches, ClickBank can be a reliable indicator, as well as paying attention to which products you see promoted via paid ads time and time again. If they weren’t making sales, they wouldn’t be paying to promote these products.

One last thing… this doesn’t mean you shouldn’t still test. Since this is your own funnel with your own copy and your own products, testing will give you a ton of info on how to raise your conversions as much as possible. But by emulating a proven funnel as the foundation to your system, you get to take a massive shortcut that will have you in profit that much faster.

About Hassan Ko

Hassan Ko is a passionate and experienced Internet marketing coach and consultant who specializes in helping people succeed with proven work-from-home and home business opportunities. If you’re ready to start making money online, Hassan highly recommends the Plug-In Profit Site—a powerful system that sets you up with 5 automated online income streams in just 24 hours. Get started and see results today!

If you found this blog helpful, Please share.

View all posts by Hassan Ko →

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